Inspiration

Dieter Ram's 10 Principles of “Good Design”

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Dieter Rams is a German industrial designer and retired academic closely associated with the consumer products company Braun, the furniture company Vitsœ, and the functionalist school of industrial design.

According to Dieter Rams, good design:

  1. Is innovative
  2. Makes a product useful
  3. Is aesthetic
  4. Makes a product understandable
  5. Is unobtrusive
  6. Is honest
  7. Is long-lasting
  8. Is thorough down to the last detail
  9. Is environmentally friendly
  10. Involves as little design as possible